The Human Rights Campaign
The Human Rights Campaign is one of America’s most prominent civil rights organizations working to raise awareness on LGBTQ issues by educating and advocating for equality in federal and local governments. While there, I worked to solidify the iconic brand and breathe new life into their captivating visual language.
HRC Brand Guidelines
The Human Rights Campaign is a brand that has been synonymous with LGBTQ rights since the creation of the blue and yellow equality logo back in 1995. Since its creation, the logo had gone through very few changes and was due for some much-needed TLC to keep the brand crips and consistent. I established HRC’s first official set of brand guidelines that established Pantone colors for the logo, introduced a secondary color palette, and established basic rules for video, digital, and print applications.
Print & Digital Materials
Wherever HRC goes they go loud, proud, and in full color! I worked with HRC to create eye-catching graphics both digitally and physically to get the word out about HRC’s political activities, educational resources, advocacy initiatives, and to simply celebrate the joy of LGBTQ existence. All our photos were either taken in-house or from verified collections of LGBTQ individuals, our printing was done by Union-owned businesses, and I had the honor of partnering with a vast network of LGBTQ artists.
HRC Pride Resource Guides
These cards were printed for HRC Pride booths to draw attention to HRC’s vast library of online resources, highlight figures from their various reports, and amplify the voices of some of our Youth Ambassadors. While working the booth in Atlanta, I gave a Bi+ resource card to a mother who told me her daughter had just come out as Bisexual and she was excited to learn more about ways she could be supportive. Another person I met was a psychologist who took all our leftover card at the end of Pride as a resource to hand out to her patients.
Animated graphic for the HRC website announcing the win of Joe Biden as the 46th President of the United States of America.
Election Graphics
HRC shows up big for elections and the 2020 Election and Primary was no different. HRC’s social media was full of graphics calling on people to vote, announcing endorsements for pro-equality candidates and celebrating election night wins.
Turn Out 2018 Environmental Graphics
HRC’s historic building at the corner of 17th St. and Rhode Island Ave. in Washington D.C. gets a large amount of foot traffic and is the perfect surface for eye-catching environmental graphics. To promote voting in the 2018 midterm election, we wrapped the building in graphics that included a countdown clock and a call to action to plan to vote.
Unite for Equality Livestream
Live events are important to HRC fundraising and allows them to connect with their community and celebrate their work. The COVID pandemic made large events impossible, but HRC easily pivoted to livestreaming for their 2020 Unite For Equality fundraising event. I created all the visuals, and worked with a motion graphic designer and the video team to bring the event to life.
UX Project
In November of 2019, I took a UX design course at General Assembly and used my class project to rethink how the HRC website presents the multiple Equality Index reports HRC produces every year. Specifically, I focused on the State Equality Index (SEI), Municipal Equality Index (MEI), and their Congressional Scorecard. These three reports can give someone a macro and micro view of where a state stands on LGBTQ inclusive legislation.
